ch.3
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| program strategy | a company's philosophy of how marketing research fits into its marketing plan
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| project strategy | the design of individual marketing research studies that are to be conducted
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| research process | the sequence of steps in the design and implementation or research study
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| ethics | moral principles and values that govern the way an individual or group conducts its activities
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| marketing ethics | the principles, values, and standards of conduct following by markets
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| utility approach | method of ethical/ moral reasoning that focuses on society and the net consequences that an action may have
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| justice approach | method of ethical/ moral reasoning that focuses on the degree to which benefits and costs are fairly distributed across individuals and groups
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| rights approach | method of ethical/ moral reasoning that focuses on the welfare of the individual and that uses means, intentions and features of an act itself in judging its ethicality
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
miaagu
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