Kotler, Armstrong, Principles of Marketing 11th ed, Ch 12 vocab
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| show | The network made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system.
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| Value delivery network | show 🗑
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| show | A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user
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| show | FedEx works interdependently with other companies to make their product or service available for use or consumption by the consumer or business user
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| show | A layer of intermediaries that performs some work bringing the product and its ownership closer to the final buyer
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| show | A marketing channel that has no intermediary levels
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| show | A marketing channel that contains one or more intermediary levels
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| Direct marketing channel | show 🗑
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| Indirect marketing channel | show 🗑
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| show | Disagreement among marketing channel members on goals and roles—who should do what and for what rewards
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| Channel conflict | show 🗑
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| show | A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of profits for the system as a whole
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| show | A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them or has so much power that they all cooperate.
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| Corporate VMS | show 🗑
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| Corporate VMS | show 🗑
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| Contractual VMS | show 🗑
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| Franchise organization | show 🗑
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| show | Ford has a network of dealers. Coca Cola licenses bottlers. Individual managers run McDonald restaurants.
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| Administered VMS | show 🗑
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| show | Some manufactures, like Proctor & Gamble, are large enough and powerful enough to influence their resellers. Retailers, like Barnes & Noble, are large enough and powerful enough to influence their manufacturers.
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| show | A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity
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| Horizontal marketing system | show 🗑
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| show | A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments
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| show | Fidelity Investments uses telephones, the internet, and branch offices as different marketing channels to reach one or more customer segments
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| show | The displacement of traditional resellers from a marketing channel by radical new types of intermediaries
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| Disintermediation | show 🗑
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| show | Stocking the product in as many outlets as possible
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| show | Coca-Cola sells its products in a wide variety of outlets, such as grocery stores, convenience stores, gas stations, hardware stores, office supply stores, restaurants and vending machines.
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| Exclusive distribution | show 🗑
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| Exclusive distribution | show 🗑
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| show | The use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s product
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| Selective distribution | show 🗑
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| Marketing logistics (physical distribution) | show 🗑
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| show | Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
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| Distribution center | show 🗑
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| Distribution center | show 🗑
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| show | Combining two or more modes of transportation
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| Intermodal transportation | show 🗑
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| Integrated logistics management | show 🗑
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| Third-party logistics (3PL) provider | show 🗑
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| show | For Jockey International, UPS manages a warehouse, fills internet orders, boxes them, provides truck drivers to ship goods, and phone representatives to handle problems. UPS provides many of the functions required to get its client’s product to market
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