Kotler, Armstrong, Principles of Marketing 11th ed, Ch 11 vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
|
|
||||
|---|---|---|---|---|---|
| Market-skimming pricing | Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price—the company makes fewer, but more profitable sales
🗑
|
||||
| Market-penetration pricing | Setting a low price for a new product in order to attract a large number of buyers and a large market share
🗑
|
||||
| Product line pricing | Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices
🗑
|
||||
| Optional-product pricing | The pricing of optional or accessory products along with a main product
🗑
|
||||
| Captive-product pricing | Setting a price for products that must be used along with a main product, such as blades for a razor or film for a camera
🗑
|
||||
| By-product pricing | Setting a price for by-products in order to make the main product’s price more competitive
🗑
|
||||
| Product bundle pricing | Combining several products and offering the bundle at a reduced price
🗑
|
||||
| Discount | A straight reduction in price during a stated period of time
🗑
|
||||
| Allowance | Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer’s products in some way
🗑
|
||||
| Segmented pricing | Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs
🗑
|
||||
| Psychological pricing | A pricing approach that considers the psychology of prices and not simply the economics—the price is used to say something about the product
🗑
|
||||
| Reference prices | Prices that buyers carry in their minds and refer to when they look at a given product
🗑
|
||||
| Promotional pricing | Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales
🗑
|
||||
| FOB-origin pricing | A geographical pricing strategy in which goods are placed free on board a carrier—the customer pays the freight from the factory to the destination
🗑
|
||||
| Uniform-delivered pricing | A geographical pricing strategy in which the company charges the same price plus freight to all customers, regardless of their location
🗑
|
||||
| Zone pricing | A geographical pricing strategy in which the company sets up 2 or more zones. All customers within a zone pay the same total price—the more distant the zone, the higher the price.
🗑
|
||||
| Basing-point pricing | A geographical pricing strategy in which the seller designates some city as a basing point and charges all customers the freight cost from that city to the customer
🗑
|
||||
| Freight-absorption pricing | A geographical pricing strategy in which the seller absorbs all or part of the freight charges in order to get the desired business
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
cannons
Popular Marketing sets