Basic Mkting 5,6,7,8
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
|
|
||||
|---|---|---|---|---|---|
| what dimensions are relevant in segmenting the market? | demographic, psychographic, behavioral and others
🗑
|
||||
| how concentrated the population is in a particular area | population density
🗑
|
||||
| movement of people from rural areas into more industrialized urban areas | urbanization
🗑
|
||||
| believe the customers should be the focus of all business and market activity | target marketers
🗑
|
||||
| widely used measure of national income that is the total market value of all goods and serivces provided in a country's economy in a year by both residnets and nonresidents of that county | gross domestic product GDP
🗑
|
||||
| income that is adjusted to take out the effects of inflation on purchasing power | real income
🗑
|
||||
| what is left of disposable income after paying for necessities | discretionary income
🗑
|
||||
| people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money | economic buyers
🗑
|
||||
| concerned with making the best use of a consumer's time and money, as the consumer judges it | economic needs
🗑
|
||||
| economy of purchase or use | economic need
🗑
|
||||
| efficiency in operation or use | economic need
🗑
|
||||
| improvement of earnings | economic need
🗑
|
||||
| convenience | economic need
🗑
|
||||
| basic forces that movitvate a person to do something | needs
🗑
|
||||
| "needs" that are learned during a person's life | wants
🗑
|
||||
| strong stimulus that encourages action to reduce needs | drive
🗑
|
||||
| concerned with biological needs, food liquid, rest and sex | phsiological needs
🗑
|
||||
| concerned with love friendship status and esteem, things that invovle a person's interaction with others | social needs
🗑
|
||||
| concerned with protectio and physical well being, health, security medicine and excercise | saftey needs
🗑
|
||||
| concerned with an individual's need for personal satisfaction, self esteem, accomplishment, fun freedom and relaxation | personal needs
🗑
|
||||
| how we gather and interpret information for the world around us | perception
🗑
|
||||
| a change in a person'sthought processes caused by prior experience | learning
🗑
|
||||
| an effort to satisfy a drive | response
🗑
|
||||
| of the learning process occurs when the response is follwed by satisfaction, that is, reduction in the drive | reinforcement
🗑
|
||||
| person's point of view toward something | attitude
🗑
|
||||
| a person's opinion about something | belief
🗑
|
||||
| an outcome or event that a person anticipates or looks forward to | expectation
🗑
|
||||
| group of peopel who have approximately equal social position as viewed by others in the society | social class
🗑
|
||||
| people to whom an individual looks when forming attitudes about a praticular topic | reference group
🗑
|
||||
| person who influences others | opinion leader
🗑
|
||||
| whole set of beliefs, attitudes and ways of doing things of reasonable homogeneous set of people | culture
🗑
|
||||
| when they put much effort into deciding how to satisfy a need | extensive problem solving
🗑
|
||||
| used by consumbers when some effort is required in deciding the best way to satisfy a need | limited problem solving
🗑
|
||||
| when he or she regularly selects a particular of satisfying a need when it occurs | routinized response behavior
🗑
|
||||
| purchases that have little importance or relevance for the customer | low-involvement purchases
🗑
|
||||
| felling of uncertainty about whether the correct decision was made | dissonance
🗑
|
||||
| the steps individuals go thrgouh on the way to accepting or rejecting a new idea | adoption process
🗑
|
||||
| any buyers who buy for resale or to produce other goods and services | business and organizational customers
🗑
|
||||
| written or electronic description of what a frim wants to buy | purchasing specifications
🗑
|
||||
| way for a supplier to document its quality procedures according to internationall recognized standards | iso 9000
🗑
|
||||
| buying specialist for their employers | purchasing managers
🗑
|
||||
| several people share in making a purchase decision, perhaps even management | multiple buying influence
🗑
|
||||
| all the people who participate in or influence a purchase | buying center
🗑
|
||||
| formal rating of suppliers on all relevant areas of performance | vendor analysis
🗑
|
||||
| a request to buy something | requisition
🗑
|
||||
| when an organization has a new need and the buyer wants a great deal of information | new task buying
🗑
|
||||
| a routine repurchase that may have been made many times before | straight rebuy
🗑
|
||||
| the in-between process where some review of the buying situation is done, though not as much as in new task buing or as little as in straight rebuys | modified rebuy
🗑
|
||||
| terms of sale offered by different suppliers in response to the buyers purchase specifications | competitive bid
🗑
|
||||
| reliably getting products there just before the customer needs them | just in time delivery
🗑
|
||||
| agreeing to a contract that allows for changes in the purchase arrangements | negotiated contract buying
🗑
|
||||
| contract with an outside firm to produce goods or services rather than to produce them internally | outsource
🗑
|
||||
| codes use to id groups of firms in similar lines of business | Noth American Industry Clasification System NAICS
🗑
|
||||
| a buyer has budget funds that he can spend during the current time period | open to buy
🗑
|
||||
| independent buying agents who work in central markets for several retailer or wholesaler cusotmers based in outlying areas or other countryies | resident buyers
🗑
|
||||
| a law passed by the US congress in 1977 that prohibits us firms from paying bribes to foreign officials | foreign corrupt practices act
🗑
|
||||
| procedures to develp and analyze new information to hlep marketing managers make decisions | marketing research
🗑
|
||||
| an organized way of continually gathering, accessing and analyzing information that marketing managers need to make decisions | marketing inforamtion systm MIS
🗑
|
||||
| a place where databases are stored so that they are available where needed | data warehouse
🗑
|
||||
| system for linking computers within a company | intranet
🗑
|
||||
| computer program that helps a marketing manager find inofmraiton that is needed | search engine
🗑
|
||||
| comptuer display of up to the minute data is an easy to read format customized to the manager's area of responsiblity | marketing dashboard
🗑
|
||||
| statemt of relationships among marketing variables | marketing model
🗑
|
||||
| a decision making approach hat focuses on being objective and orderly in testing ideas before accpeting them | scientific method
🗑
|
||||
| educated guesses about the relationships between things or about what will happen in the future | hypotheses
🗑
|
||||
| 5 step application of the scientific method that includes, 1. defining the proble, 2. analyzing the situation, 3. getting problem specific data, 4 interpreting the data and 5. solving the problem | marketing research process
🗑
|
||||
| an informal study of what information is already available in the problem area | situation analysis
🗑
|
||||
| information that has been collected or published already | secondary data
🗑
|
||||
| information specifically collected to solve a current problem | primary data
🗑
|
||||
| a plan that specifies what marketing research information will be obtained and how | research proposal
🗑
|
||||
| seeks in depth, open ended responses, not yes or no answers | qualitative research
🗑
|
||||
| an interview of 6 to 10 people in an informal group setting | focus group interview
🗑
|
||||
| percent of people contacted in a research sample who completed the questionnaire | response rate
🗑
|
||||
| group of consumers who provide information on a continuing basis | consumber panels
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
alora1018
Popular Marketing sets