Intro to Marketing (FA23) Missed Test Questions (Tests 1-3)
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| Post-purchase evaluation is ultimately linked primarily to which other step in the General Model of Customer Experience? | show 🗑
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| show | $1.29
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| show | Suppliers
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| A critical skill that marketers must know in order to make good marketing decisions is | show 🗑
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| Measurements and controls would be meaningless without | show 🗑
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| Branding is most important in the evaluation of alternatives under which circumstance? | show 🗑
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| show | buyer's remorse stemming from cognitive dissonance.
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| show | the brand
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| show | suppliers; primary competitors
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| Which of the following best describes the concept of a market? | show 🗑
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| show | Market research
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| show | Unexpected competitor (same core benefit, different product)
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| Daniel was new to the B2B marketing area, and he was frustrated by the amount of time it took to go through the buying process. What is NOT one of those factors that lengthen the time it takes to go through the buying process? | show 🗑
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| What is one recommended change of focus for marketers selling to tourists versus selling to locals? | show 🗑
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| show | Secondary competitor
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| show | Assignment of action items having a succession plan
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| show | market research
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| show | Focus groups
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| Which of the following is a disadvantage of collecting primary data? | show 🗑
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| Rebecca has evaluated the potential segments for her travel advisory service, and she has about 10 to 12 possible segments. What general advice would you offer as she considers the next steps? | show 🗑
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| What most accurately describes the research process? | show 🗑
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| show | Companies rely on market research to determine appropriate variables to use.
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| show | Oreo creating cookie dough Oreos
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| show | Perishability
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| How many steps are there in closing a personal selling activity? | show 🗑
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| What is a key decision media planners must be able to make? | show 🗑
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| How many different groups of benefits are there to describe a product? | show 🗑
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| In virtually all cases, marketers advertise to build sales, though there are different avenues for doing so. Which of the following represents advertising whose intent is not to build sales? | show 🗑
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| Which of the following represents the primary difference between skimming and penetration strategies? | show 🗑
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| Which is a task you are likely to see in the commercialization phase? | show 🗑
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| show | The patterns imply a corresponding need for changes in marketing strategy.
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| show | Narrow the audience for better results
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| Which of the following best describes the difference between a push strategy and a pull strategy? | show 🗑
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| show | Lacks a relevant product assortment
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| Why is the new product development process important? | show 🗑
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| With what does a properly planned and executed IMC strategy begin? | show 🗑
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| show | Contractual VMS
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| Dawn's marketing director urged her to give special attention to several of the retailers buying her firm's product. He even suggested they might take some short-term losses if necessary. Why would the marketing director decide to do this? | show 🗑
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| show | Competition
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| What accurately describes sales promotions and competition? | show 🗑
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| show | Product life cycle
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Created by:
knrandles
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