Marketing final
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| show | Market targeting ?
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| show | communicate well
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| The first task for a communicator in preparing marketing communications is to __________. | show 🗑
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| show | marketing
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| Manny is willing to exert special effort to find a valuable and rare 1960 baseball card featuring the famous New York Yankee, Mickey Mantle. This baseball card would be classified as a(n) ______ product. | show 🗑
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| show | Identify the company's competitors
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| show | Customer valuebased pricing
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| What is the goal of integrated marketing communications? | show 🗑
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To create superior customer value
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| show | Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
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| show | high-low pricing ?
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| show | PR practitioners are interested in customer engagement and relationships.
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| Internal factors that affect pricing include ________. | show 🗑
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| show | need; want
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| show | complex
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| Red Bull has created "The Wings Team," a group of brand ambassadors who connect with fans at events and through content showing their extreme and active lifestyles. This is an example of using __________ as a personal communication channel. | show 🗑
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| Blood donations to the Red Cross are considered __________ products. | show 🗑
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| Which of the following forms of products are considered as services? | show 🗑
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| __________ advertising is more suitable for mature products. | show 🗑
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| ________ is the promotion mix tool that consists of any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. | show 🗑
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| show | price
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| Which of the following statements about market offerings is correct? | show 🗑
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| show | awareness, appeal, ask, act, advocacy
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| show | differentiation
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| Materials and parts, capital items, and supplies are services or groups of _____ products. | show 🗑
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| A brand's __________ involves the set of benefits or values it promises to deliver to consumers. | show 🗑
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| What is the purpose of a value proposition? | show 🗑
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| show | content marketing managers
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| How is price determined using cost-plus pricing? | show 🗑
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| show | Price is the only element in the marketing mix that represents costs.
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| __________ is the promotion mix tool that consists of short-term incentives to encourage the purchase or sale of a product or service. | show 🗑
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| Luxury automobile manufacturers typically add quality, services, and other features to differentiate their offers and thus support their higher price. This is an example of __________. | show 🗑
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| show | build profitable customer relationships
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| show | Diversification
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| show | segmentation
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| Mission statements should be defined in terms of satisfying basic customer needs. In other words, they should be __________. | show 🗑
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| show | __________ and __________ are core PR strengths and that plays well into the use of online, mobile, and social media.
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| Which of the following statements about setting an advertising budget is correct? | show 🗑
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| show | Customer value and relationships
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| show | intangible
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| Specific promotional tools used in ________ include stories, sponsorships, events, and webpages. | show 🗑
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| show | convenience
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| To which category of the marketing communication mix do sales presentations, trade shows, and incentive programs belong? | show 🗑
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| show | at the intersection of total revenue and total costs
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| Marketing management must first __________ when developing an advertising program. | show 🗑
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| Which of the following correctly defines a product? | show 🗑
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| Word-of-mouth influence and buzz marketing are both examples of __________. | show 🗑
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| Advertising objectives can be classified based on their primary purpose. What are the three purposes? | show 🗑
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| What does a company do to start the strategic planning process? | show 🗑
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| show | Individuals and households that buy goods and services for personal consumption
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| ________ consists of activities designed to engage and build good relations with the company's various publics. | show 🗑
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| One important consideration in using a differentiated targeting strategy is that ________. | show 🗑
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| show | create value
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| show | customer needs
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| New, premium movie theaters offer features such as online reserved seating, high-backed leather executive chairs with armrests and footrests, for which they charge a higher price. This is an example of which type of pricing? | show 🗑
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| According to the text, which customer and competitor orientation should companies today practice? | show 🗑
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| show | brand message
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| Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is considered __________. | show 🗑
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| Which factor sets the floor on setting a product's price? | show 🗑
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| show | A group of consumers who respond to the marketing effort in the same way
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| show | Mass marketing
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| The first step to a successful value-driven marketing strategy is to determine whom to serve with a market offering. To make this decision, marketers engage in which two activities? | show 🗑
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| When does persuasive advertising become comparative advertising? | show 🗑
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| show | creative concept
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| show | To assess competitors' strengths and weaknesses ?
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| In the content of a message, marketers often use ________ appeals such as joy, love, humor, fear, and guilt. | show 🗑
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| show | Carefully consider the degree of competition and ease of entry into the segment.
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| Which of the following strategies would be utilized by market challengers? | show 🗑
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| In the communication process, putting thought into symbolic form is called __________. | show 🗑
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| What is the key idea in niching? | show 🗑
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| What are the three characteristics that advertising appeals should have? | show 🗑
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| show | branded entertainment
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| What is the first step in a value-based pricing strategy? | show 🗑
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| If a company focuses more on customer developments in designing its customer strategies than on competitors, it is ________. | show 🗑
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| show | Sales promotion
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| show | Different segments might require different marketing strategies or mixes.
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| Following the marketing concept means that firms are _______. | show 🗑
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| show | Assessing competitors
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| show | Carefully consider the degree of competition and ease of entry into the segment.
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| show | the Internet of Things
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
amandasweeney11
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