Marketing Research
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| Marketing Research Process | show 🗑
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| show | what stage? What decision? What information? What data?
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| Developing the research plan | show 🗑
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| show | Original data collected by the researchers
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| Secondary Research | show 🗑
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| show | To explore an early stage idea and gather more information about it
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| show | To describe the current situation, consumers, environment, market, etc. ( This does not involve causes)
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| show | To understand the cause of a certain phenomenon or behavior. Used when marketers are predicting a specific casual relationship between two phenomena, for example, increased advertising causes higher sales
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| show | Scanner Data, Panel Data, Cookies, Credit Card Transaction,
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| show | Who collected? For what purpose? How/When? consistent and logical? instrument available?
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| show | Observational Research Ethnographic Research
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| show | manipulating data lying to participants disguising a sales attempt as a piece of marketing research
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| show | gathering data on consumers without there permissions industrial espionage
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| Participants Rights | show 🗑
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| Marketing Research | show 🗑
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| concepts | show 🗑
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| show | the approaches that can be used to collect data to solve all or part of a problem
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| sampling | show 🗑
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| show | involves using precise rules to select the sample such that each element of the population has a specific known chance of being slected
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| nonprobability sampling | show 🗑
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| information technology | show 🗑
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| data mining | show 🗑
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Created by:
lfowler322
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