Marketing Research
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| Marketing Research Process | show 🗑
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| Defining the problem | show 🗑
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| Developing the research plan | show 🗑
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| show | Original data collected by the researchers
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| Secondary Research | show 🗑
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| show | To explore an early stage idea and gather more information about it
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| Descriptive Research Goal | show 🗑
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| show | To understand the cause of a certain phenomenon or behavior. Used when marketers are predicting a specific casual relationship between two phenomena, for example, increased advertising causes higher sales
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| show | Scanner Data, Panel Data, Cookies, Credit Card Transaction,
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| Data Quality | show 🗑
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| Emerging Marketing Research Techniques | show 🗑
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| Ethical Concerns: Deceit and Fraud | show 🗑
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| show | gathering data on consumers without there permissions industrial espionage
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| show | Right to Privacy Right to Safety Right to Information Right to Self-Determination
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| Marketing Research | show 🗑
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| concepts | show 🗑
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| show | the approaches that can be used to collect data to solve all or part of a problem
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| sampling | show 🗑
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| show | involves using precise rules to select the sample such that each element of the population has a specific known chance of being slected
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| nonprobability sampling | show 🗑
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| show | involves operating computer networks that collect, store and process data
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| data mining | show 🗑
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Created by:
lfowler322
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