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Marketing Clep

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Question
Answer
show odd-even pricing  
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show technical design objectives  
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Which of the following acts deals with deceptive advertising, selling practices, and deceptive pricing?   show
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The use of a name, term, symbol, design, or a combination thereof that may or may not be registered is called?   show
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show Protection, Product Identification, Containment, Promotion.  
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show Industrial Products  
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When a consumer experiences cognitive dissonance they?   show
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Transportation provides which of the following utilities?   show
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show Interpreting the data  
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A majority of small companies?   show
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show Planning  
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Reciprocity means?   show
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show Validity  
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Which of the following is the worst choice when transporting a product such as stones?   show
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show Protocol  
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show 31%  
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What is the cost at retail of a product that sells for $400.00 and has a markdown percent of 40%   show
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Wal-marts's buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?   show
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What is the markup percent based on cost, when the cost is $1,000.00 and the mark up is $500.00?   show
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show cost = $113.33; selling price = $130.33  
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show A family brand  
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show Staple  
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show Sherman Act.  
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show Offering coupons online Advertising through traditional avenues Advertising on social media  
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Which store listed below could be an example of a company that does business to business marketing?   show
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show Along the busiest street in town  
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show Branding  
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show E-commerce  
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Which of the following would be a good list of demographic characteristics to consider in a marketing campaign?   show
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A company starts a marketing campaign but doesn't take into account how much product they have available. What process are they guilty of ignoring?   show
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Which of the following is an example of unethical marketing practices?   show
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show The competition  
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Alice uses her shopper's card every time she gets groceries. How does this help in marketing?   show
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Created by: KhalidG24
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