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Marketing Clep

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as?   show
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Which of the following is not a marketing objective?   show
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show The Federal Trade Commission Act.  
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show A brand  
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Packaging Includes?   show
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show Industrial Products  
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When a consumer experiences cognitive dissonance they?   show
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Transportation provides which of the following utilities?   show
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Which of the following is not a step in the five-step marketing research process?   show
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A majority of small companies?   show
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show Planning  
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show You buy my product and I'll buy yours  
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When designing a research study, the researcher must make sure that the study actually measures what it is supposed to. This is known as?   show
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Which of the following is the worst choice when transporting a product such as stones?   show
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show Protocol  
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John wants to figure out the mark down of a desk he is selling for $100.00 with a marked down dollar amount of $31.00 What percentage would he come up with?   show
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show $240.00  
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Wal-marts's buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?   show
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What is the markup percent based on cost, when the cost is $1,000.00 and the mark up is $500.00?   show
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Suzanne wants to start giving tennis lessons to children, and needs to determine the cost in selling price she should charge for lessons. Her friend told her that the markup percent on cost should be 15%. and that the amount of markup should be $17.00 Wha   show
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Craftsman tools sold by Sears is an example of?   show
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show Staple  
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show Sherman Act.  
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Which of the following is a good strategy for marketing school supplies?   show
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show Best Buy Google Apple  
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show Along the busiest street in town  
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Creating a visually appealing logo with lots of colors and a snappy design is known as what?   show
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What is the newest and cheapest way to market products worldwide?   show
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Which of the following would be a good list of demographic characteristics to consider in a marketing campaign?   show
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show logistics and channel distribution  
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Which of the following is an example of unethical marketing practices?   show
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show The competition  
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show The store can track how many times she buys each product in her cart  
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Created by: KhalidG24
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