Key Terms from the background reading
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| business plan | A comprehensive document thoroughly describing the business to be undertaken.
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| key personnel | Usually the entrepreneur, any partners, and the first level of personnel reporting directly to the president/CEO.
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| operations | The daily processes and people needed for the business to function in a manner that satisfies customers.
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| pro forma statements | Forward-looking financial statements that predict the future performance of the company.
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| differentiate | To distinguish your business from competitors by offering novel or distinct goods, services, or prices.
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| price | The amount you charge customers for your goods or services.
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| product | A tangible (physical) item that you sell to customers.
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| service | An intangible (nonphysical) offering that you provide to customers.
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| SWOT analysis | A type of competitive analysis focusing on strengths, weaknesses, opportunities, and threats.
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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