Consumer decision making process
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| Consumer decision making process | Steps that consumer goes through in the buying process
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| Cognitive dissonance | Mental discomfort triggered by holding two or more contradictory beliefs, ideas, or values
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| problem and opportunity recognition | Consumer recognizes a need
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| search | Consumer searches for information about options
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| evaluation | Consumer evaluates, considers, and ranks the available options
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| decision | Consumer makes a decision whether or not to purchase a product or service
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| buy | Consumer completes the purchase
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| post-purchase | Consumer assesses the decision and the buying experience
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Created by:
mkale
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