Growth strategy
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each of the black spaces below before clicking
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| Strategic opportunity matrix | organizes growth strategies in a framework. It helps companies focus on different growth strategies for markets and products by examining the following:
New versus existing markets
New versus existing products3
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| Market penetration strategy | This growth strategy uses current products and current markets with the goal to increase market share.
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| Market development strategy | This growth strategy uses existing products to capture new markets.
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| Product development strategy | This growth strategy uses new products in the existing market.
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| Diversification strategy | This strategy creates completely new opportunities for the company by creating new products and new markets.
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mkale
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