Marketing planning process
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | A comprehensive document or blueprint, informed by analysis of the organization, customer, and market environment, that outlines marketing efforts (including objectives, strategies, and tactics) for an identified period
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| show | Explanation of why the marketing plan exists and what problem it hopes to solve
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| situational analysis | show 🗑
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| SWOT analysis | show 🗑
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| show | Combinations of skills, processes, human abilities, and competencies that are unique to an organization
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| SMART | show 🗑
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| show | Specific group of customers toward which a firm directs its marketing efforts
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| Boston Consulting Group (BCG) Matrix | show 🗑
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| Porters five forces model | show 🗑
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| External factors | show 🗑
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| Dog | show 🗑
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| Cash cow | show 🗑
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| show | A question mark is a product or business that has low market share currently, but is in a growing industry.
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| Star | show 🗑
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| show | From the view of the current companies in the market, profitable markets that yield high returns will attract new companies.
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| Threat of substitute products or services | show 🗑
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| Rivalry | show 🗑
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| show | The bargaining power of customers is the ability of customers to put a company under pressure, which also affects the customer's sensitivity to price changes
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| Bargaining power of suppliers | show 🗑
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| show | Plans of action or game plans designed to meet certain objectives
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| Tactics | show 🗑
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| show | Factors controlled by the organization (such as financial resources, product lines, or technical capabilities), which can be either strengths or weaknesses
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
mkale
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