MARK 15-18
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | broadcasting;narrowcasting
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| This does type of media does not reach smaller customer segments | show 🗑
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| show | consumer generated messages
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| The internet, direct mail, magazines, and radio all offer advertisers... | show 🗑
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| show | Consumers become engaged in the product and consider its value in their lives.
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| This type of media was was harmed the most by the shift to advertise through media that cost less and target more effectively | show 🗑
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| show | frequency
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| After determining its advertising objectives, the company's next step in developing and advertising program is to ______. | show 🗑
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| show | integrating humor and creativity into its minicampaigns
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| All of the following require high advertising budgets EXCEPT ________. | show 🗑
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| show | Competitors respond with their own ads, which often results in negative publicity for both brands.
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| Some large corporations have developed ________ to help determine the optimal investment across various media; such tools are useful when determining the relationship between promotional spending and brand sales. | show 🗑
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| All of the following are important decisions during the process of developing an advertising program EXCEPT ________. | show 🗑
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| Which of the following represents the merge between advertising and entertainment? | show 🗑
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| A product in the maturity stage will often require ________ advertising. | show 🗑
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| show | remind
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| Which of the following is an objective of informative advertising? | show 🗑
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| Familiar products such as Coca-Cola are more likely to use ________. | show 🗑
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| show | objectives
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| show | selecting advertising media
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| What is the term used to describe the idea that will be communicated to consumers through an advertisement? | show 🗑
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| show | informative
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| show | maintain customer relationships
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| Hewlett-Packard's Customer Sales Group (CSG) caused frustration among customers and salespeople. What was the primary problem with the sales force structure of CSG? | show 🗑
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| show | disciplined work style
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| All of the following are considered advantages of a territorial sales force structure EXCEPT ________. | show 🗑
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| Companies that use a customer sales force structure organize their salespeople by ________. | show 🗑
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| show | outside sales force
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| show | salesperson
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| show | determining price points
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| show | less office support
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| Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? | show 🗑
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| All of the following are disadvantages of the team selling approach EXCEPT ________. | show 🗑
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| show | increased customer delivery time
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| show | The content of a blog is difficult to control
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| show | social networks
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| The growth of the Internet caused many brick-and-mortar firms to ________ in response to customer demands and a changing marketplace. | show 🗑
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| show | C2C
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
murph25
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