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Personal Finance Chapter 6

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Question
Answer
The purpose of advertising is to   tease the consumer, persuade the consumer, and inform the consumer  
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What concept is best explained by the statement, "Money spent here cannot be spent there"?   opportunity cost  
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Identify which method companies are using to compete for your money: Reputation for holding its value   product positioning  
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When a company places an ad and offers no interest on your purchase for 3 years   the cost of financing is built into the price of the item.  
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Identify which method companies are using to compete for your money: Car salesman   personal selling  
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Four common marketing tactics are   personal selling, financing, repetition, product positioning  
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A spur-of-the-moment, unplanned decision to buy a product or service   impulse buy  
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The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness   branding  
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To buy an item with credit; paying over time   financing  
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Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of   opportunity cost  
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Identify which method companies are using to compete for you money: TV commercials   media  
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The persistent increase in the cost of goods and services or the persistent decline in the buying power of money   inflation  
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Why is financing a purchase a bad idea?   Going into debt is a bad idea, causes you to pay more than the cost of the item, and prevents you from building wealth  
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Why should you consider the opportunity cost?   the money spent in one place can not be spent in another.  
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An economic system based on a free market, profit motive, open competition and private ownership of the means of production   capitalization  
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Ways companies compete for your money:   personal selling, creative financing, repetition, and product positioning  
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Identify which method companies are using to compete for your money: "90-days-same-as-cash"   financing  
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List 5 steps you should take before making a significant purchase.   wait overnight, consider your buying motives, make sure you understand what you are buying, consider the opportunity cost, seek wise conunsel  
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What effect does inflation have on purchasing power?   it means your dollars buy less than they did in the past.  
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Why is consumer awareness such an important part of a healthy financial plan?   We live in the most marketed-to culture in the world. Buying too many things, with money you don't have, to impress people you don't really like, will make winning with money impossible.  
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