Finance in Marketing Vocabulary
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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Corporate finance | the area dealing with monetary decisions that corporate enterprises make.
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Managerial finance | the area dealing with monetary decisions that all types of companies make, except corporations.
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Personal finance | individual taking care of their money.
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Dividends | a small payment to each person who owns a stock of a company.
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Liability | an obligation, debt or responsibility owed to someone.
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Allocate | to distribute according to a plan.
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Capacity | the ability of the borrower to repay the loan.
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Capital | the money the entrepreneur has personally invested in the business.
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Collateral | an asset pledged to the lender as a security for the money being borrowed.
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Conditions | intended purpose of the loan
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Character | general impression the entrepreneur makes on the potential lender as to their trustworthiness to repay the loan.
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Interest | the cost of borrowing money.
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Principal | the amount of the loan. Interest rate – a rate which is charged or paid for the use of money.
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Assets | the resources from which it expects to gain some future benefit.
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Liabilities | depts owed
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Net worth | How much an entity is worth
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Profit | a financial gain.
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Cash flow | amount of money being transferred into and out of a business.
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Sales | a quantity or amount sold.
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