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1.02 Vocb

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Term
Definition
Sports Mktg.   The process of planning and executing the conception, pricing, promotion  
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Perishable Experience   A football game you played, you will never play that game again.  
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Facility   Time Warner arena.  
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Sporting goods   Tangible, manufactured pro.  
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Intangible   An experience you can see, feel and participate in.  
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Event Mktg.   Involves the use of entertainment to develop, promote, and distribute goods  
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Immediate Fulfillment   Produce & consumer the product at the same time.  
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Organized Participants   Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA  
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Personal Connection   Build consumer trust for the product.  
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Private Events   weddings, birthdays,family events  
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Spectators/Fans   observers of the sporting event  
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Sponsors   Businesses or organizations that pay to associate their names or products with a sporting event.  
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Unorganized Participants   walk in the wood, jogging, freedom of rules  
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Corporate Events   Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel.  
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Brand Awareness   Build awareness of your product by marketing the event  
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Created by: Taylorwhite03
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