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1.02 Vocb

TermDefinition
Sports Mktg. The process of planning and executing the conception, pricing, promotion
Perishable Experience A football game you played, you will never play that game again.
Facility Time Warner arena.
Sporting goods Tangible, manufactured pro.
Intangible An experience you can see, feel and participate in.
Event Mktg. Involves the use of entertainment to develop, promote, and distribute goods
Immediate Fulfillment Produce & consumer the product at the same time.
Organized Participants Have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA
Personal Connection Build consumer trust for the product.
Private Events weddings, birthdays,family events
Spectators/Fans observers of the sporting event
Sponsors Businesses or organizations that pay to associate their names or products with a sporting event.
Unorganized Participants walk in the wood, jogging, freedom of rules
Corporate Events Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel.
Brand Awareness Build awareness of your product by marketing the event
Created by: Taylorwhite03