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C712 Product

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Term
Definition
Product   show
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show Intangible tasks that satisfy the needs of consumer and business users.  
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show Tangible products customers can see, hear, smell, taste, or touch.  
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show Spectrum along which goods and services fall according to their attributes, from pure good to pure service.  
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show Products marketed to consumers who may not yet recognize a need for them.  
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show Goods and services consumers want to purchase frequently, immediately, and with minimal effort.  
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show Products consumers purchase after comparing competing offerings.  
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show Products with unique characteristics that cause buyers to prize those particular brands.  
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Product Line   show
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show Assortment of product lines and individual product offerings a company sells.  
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show Progression of a product through introduction, growth, maturity, and decline stages.  
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show First stage of the product lifecycle, in which a firm works to stimulate sales of a new-market entry.  
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Growth Stage   show
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show Third stage of the product lifecycle, in which industry sales level out.  
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show Final stage of the product lifecycle, in which a decline in total industry sales occurs.  
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Created by: mkale
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