Review of terms and concepts of Sales Promotions
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Marketing communication activities, other than advertising, personal selling, and PR, where short-term incentives motivate consumers/members of the distribution channel to purchase a product immediately by lowering the price or adding a value.
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| show | Sales promotion activities targeting the ultimate consumer.
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| show | Sales promotion activities targeting a channel member, such as a wholesaler or retailer.
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| show | A certificate that entitles consumers to an immediate price reduction when they buy the product.
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| Rebate | show 🗑
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| Premium | show 🗑
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| show | A promotional program designed to build long term, mutually beneficial relationships between a company and its key customers.
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| Frequent Buyer Program | show 🗑
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| show | One is a promotion in which participants use some skill or ability to compete for prizes and the other is based on luck, game of chance.
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| Sampling | show 🗑
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| Point-of-Purchase Display | show 🗑
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| show | A price reduction offered by manufacturers to intermediaries, such as wholesalers and retailers.
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| show | Money offered to channel intermediaries to encourage them to "push" products - that is, to encourage other members of the channel to sell the products.
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Created by:
knkeller
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