Review of terms and concepts of Sales Promotions
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show | Marketing communication activities, other than advertising, personal selling, and PR, where short-term incentives motivate consumers/members of the distribution channel to purchase a product immediately by lowering the price or adding a value.
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Consumer Sales Promotion | show 🗑
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Trade Sales Promotion | show 🗑
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Coupon | show 🗑
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Rebate | show 🗑
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Premium | show 🗑
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show | A promotional program designed to build long term, mutually beneficial relationships between a company and its key customers.
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show | A loyalty program in which loyal consumers are rewarded for making multiple purchases of a particular good or service.
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Contests & Sweepstakes | show 🗑
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show | A promotional program that allows the consumer the opportunity to try a product or service for free.
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Point-of-Purchase Display | show 🗑
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Trade Allowance | show 🗑
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Push Money | show 🗑
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Created by:
knkeller
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