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Review of terms and concepts of Sales Promotions

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Term
Definition
show Marketing communication activities, other than advertising, personal selling, and PR, where short-term incentives motivate consumers/members of the distribution channel to purchase a product immediately by lowering the price or adding a value.  
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Consumer Sales Promotion   show
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Trade Sales Promotion   show
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Coupon   show
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Rebate   show
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Premium   show
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show A promotional program designed to build long term, mutually beneficial relationships between a company and its key customers.  
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show A loyalty program in which loyal consumers are rewarded for making multiple purchases of a particular good or service.  
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Contests & Sweepstakes   show
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show A promotional program that allows the consumer the opportunity to try a product or service for free.  
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Point-of-Purchase Display   show
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Trade Allowance   show
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Push Money   show
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Created by: knkeller
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