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Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
CITC   Canadian Institute Of Travel Counsellors  
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ACTA   Association of Canadian Travel Agents  
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CATO   Canadian Association of Travel Organizations  
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TIAC   Tourism Industry Association of Canada  
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ASTA   American Society of Travel Agents  
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ARTA   Association of Retail Travel Agents  
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ANTOR   Association of National Tourist Organization Representatives  
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PATA   Pacific Asia Travel Association  
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CTO   Caribbean Travel Organization  
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VIC   Visitor Information Centre  
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VFR   Visit Family and Relitives  
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RNR   Rest and Relaxation  
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OAG   Official Airline Guide  
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TIM   Travel Information Manual  
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TWOV   Transit Without Visa  
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Why book with a travel agent?   - Best value for travel dollar - Maximize choice - Consumer advocate - Convenient one stop shopping - Expert guidance - Personalized service - Professional advice - Time saving - Trust - Unbiased Information  
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What makes a good travel counsellor?   - Client knowledge - Sales ability - Product knowledge - Administration  
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3 main purposes of trade association?   1. Protection 2. Promotion 3. Information  
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Canadian Trade associations   - CITC - TIAC - ATCA - CATO  
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American Trade Associations   - ASTA - ARTA  
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Other Trade Associations   - ANTOR - PATA - CTO  
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Divisions of the CTC   - Events - Membership - Publication - Education Standards  
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Step of certification   1. Enrol 2. Pass knowledge test 3. Occupational experience 4. Workplace performance evaluation 5. Maintain certificate  
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3 aspects of professionalism   - honest - accuracy - ethics  
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4 sectors of ACTA code of ethics   - relations between ACTA members and the public - relations between ACTA members - relations between certified members and employer - relations between certified members and ACTA  
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Continuing Education   - FAM TRIP - become a CTC - Attend seminars / presentations - stay current  
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How can clients as guest support responsible travel?   - open mind to other culture/ traditions - respect human rights - help preserve natural environment - respect cultural resources - trip can contribute to economics/ social development - familiarize yourself with the laws  
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Edmonton Tourism Drivers   - consumer marketing - marketing / conventions team - Edmonton events - destination activation - travel Trade  
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Edmonton tourism Geomarkets ( 5)   - china - U.K. - Netherlands - Germany - USA  
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General reason to travel (5)   - to visit friends/ family - to experience new/ different cultures - RNR - to investigate spitball - to enjoy the thrills of adventures - to special personal item  
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Corporate travel characteristics   - connection time - non- stop flights - internet - good accommodation - efficacy - cheap - location convenience - high level of customer service - short notice - itinerary changes - detailed reports  
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Corporate sales skills   - product knowledge - ability to negotiate - efficient/ timely - flexibility - good listening skills - consistency - good questioning skills - ability to make changes  
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Push theory    
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Pull theory   - why are you picking a particular destination - factors that attract a individuals to a specific destonation  
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Hierarchy of needs   - physiological needs - safety and security needs - love and belongingness needs - self- esteem needs - self- actualization needs  
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Barrie's to travel   - disposable income - security fears - leisure time - lack of desire - health issues - family commitments - view travel as a hassle  
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4 stages of effective listening   1. Listen 2. Interpret 3. Evaluate 4. Respond  
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Tips to effective listening   - be prepared - take notes - be aware of body language - control/ eliminate distractions  
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Group characteristics   - most useful for suppliers of travel products and services  
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Individual characteristics   - useful for travel counsellors  
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Ways to categorize people   - age, sex, income, occupation, mutual statue - ethic background, religious affections, location of residence, travel experience  
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6 section heading found in each section of the TIM (6)   1. Passport 2. Visa 3. Health 4. Airport taxes 5. Customs 6. Currency  
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4 major GDS systems   1. Galileo 2. Sabre 3. Worldspan 4. Amadeus  
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Examples of standard references   1. OAG 2. IATA ticketing manual 3. World atlas 4. TIM 5. European Rail timetables 6. CLIA cruise manual 7. Eurail Tariff 8. BSP manual  
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Sources of product knowledge (9)   - standard references - supplier information - government/ tourist board information - computer systems - internet - FAM trips - presentations/ seminars - travel trade publication - client/ co workers  
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