Marketing Ch. 9
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Products that are regular, routine purchases | show 🗑
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| A ____________________ market is a clearly identified segment of the market to which the company wants to appeal. | show 🗑
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| show | Strategy
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| show | Attribute
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| show | Life
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| show | Plan
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| show | False
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| show | True
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| show | False
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| show | False
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| A positioning statement is a specific description of the unique qualities of the marketing mix that make it different from the competition and satisfying to the target market. | show 🗑
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| The final section of the marketing plan identifies actions needed to accomplish and evaluate the marketing strategy. | show 🗑
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| A market includes all of the consumers available for a business to serve by selling a product or service. | show 🗑
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| It is possible for a company to select more than one segment for a target market. | show 🗑
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| A marketing strategy begins with the company goals on which the strategy is based. | show 🗑
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| show | False
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| Marketing strategies need to be based on a complete study of a market and the possible ways the business can serve the market. | show 🗑
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| show | True
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| show | False
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| show | Shopping Goods
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| Marketing plans are developed for a specific time period, often | show 🗑
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| show | Image
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| A component of a market in which people have one or more similar characteristics is called a(n) | show 🗑
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| A general promise or assurance of quality is called a(n) | show 🗑
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| show | Distribution
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| The description of the way marketing will be used to accomplish the company’s objectives is the | show 🗑
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| show | sales peak and profits begin to decline.
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| Life Insurance is an example of a(n) | show 🗑
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| Candy bars at the front of the store are examples of | show 🗑
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| show | emergency good
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
aforester
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