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Social media

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Term
Definition
Social-networking sites   websites (such as Facebook, Twitter, and LinkedIn) that provide virtual communities for people to share daily activities, post opinions on various topics (ranging from politics to recipes), increase their circle of online friends, and more  
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Bookmarking sites   These are platforms that gives you a place to save, organize, and manage links to websites and other resources on the Internet. StumbleUpon is an example; Pinterest combines bookmarking with social networking.  
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Social news sites   These are sites where people post news items or links to outside articles and then vote on which postings get the most prominent display and are viewed by most readers.  
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Online forums   Members hold conversations by posting meesages  
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microblogs   subscribers receive a steady stream of brief updates from anyone ranging from a high-school friend to a celebrity. E.g. Twitter  
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App   Short for application, an app is a purchased or free software download that links users to a wide range of goods and services, media and text content, social media platforms, search engines, individual businesses, or organizations.  
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QR codes   2-dimensional bar codes that look like small black and white squares with patterns. These bar codes contain information and can be read by smart phones.  
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Social Media Marketing   Social media portals are used to create a positive influence on consumers or business customers toward an organization’s brand, goods and services, public image, or website  
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Social Media marketing plan   identifies and describes all three of these variables, the tactics required to implement the plan, the budget and expected returns, and the methods for monitoring and measuring the campaign’s effectiveness.  
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Influencers   individuals with the capability of affecting the opinions and actions of others  
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Content marketing   involves creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action.  
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