marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| show | Business marketing provides goods and services that are bought for use in business rather than for personal consumption. Intended use, not physical characteristics, distinguishes a business product form a consumer product.
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| The marketing of goods and services to individuals and organizations for purposes other than personal consumption | show 🗑
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| A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers | show 🗑
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| A product bought to satisfy an individual's personal wants or needs | show 🗑
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| show | B-to-B E-commerce
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| A measure of a Web site's effectiveness: calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit (site reach) | show 🗑
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| show | Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers.
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| Discuss the role of Strategic alliances in business marketing. | show 🗑
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| show | Strategic alliance
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| A firm's belief that an ongoing relationship with another firm is so important that the relationship warrants maximum efforts at maintaining it indefinitely | show 🗑
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| The condition that exists when one party has confidence in an exchange partner's reliability and integrity | show 🗑
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| A network of interlocking corporate affiliates | show 🗑
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| show | Producers, resellers, governments, and institutions.
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| show | Original Equipment Manufacturers (OEMs)
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| show | North American Industry Classification System
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| Explain the North American Industry Classification System NAICS | show 🗑
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| Detailed numbering system developed by the United States, Canada, and Mexico to classify north American business establishments by their main production processes. | show 🗑
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| Explain the Business Market | show 🗑
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| Explain consumer markets | show 🗑
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| show | Derived demand
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| The demand for two or more items used together in a final prodct | show 🗑
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| Phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product. | show 🗑
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| show | b-to-b online exchange
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| A practice whereby business purchasers choose to buy form their own customers | show 🗑
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| Capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings. | show 🗑
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| Good, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment. | show 🗑
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| Unprocessed extractive or agricultural products, suc as mineral ore, lumber wheat, corn, fruits, vegetables, and fish | show 🗑
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| Either finished items ready for assembly or products that neeed very little processing before becoming part of some other product | show 🗑
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Created by:
john.ovalles1
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