Product, Branding, & Packaging Decisions
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Product | show 🗑
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| Core Customer Value | show 🗑
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| Actual Product | show 🗑
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| Associated Services (Augmented Product) | show 🗑
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| Consumer Products | show 🗑
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| show | Products or services toward which the customer shows a strong preference and for which he or she will expend considerable effort to search for the best suppliers.
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| show | Those for which consumers will spend time comparing alternatives such as apparel, fragrances, and appliances
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| Convenience Products | show 🗑
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| Unsought Products/Services | show 🗑
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| Product Mix (Product Assortment) | show 🗑
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| show | Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.
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| Breadth | show 🗑
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| show | The number of categories within a product line.
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| show | Core customer value, actual product, and associated services.
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| show | Specialty, Shopping, Convenience, and Unsought
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| Increase Depth | show 🗑
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| Decrease Depth | show 🗑
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| show | Deleting entire product lines to address changing market conditions.
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| show | Adding new product lines to capture new or evolving markets and increase sales.
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| show | A company lives or dies based on brand awareness. Consumers cannot buy products that they don't know exist.
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| Value of Branding to the Customer | show 🗑
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| Brand Equity | show 🗑
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| show | Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's comm to consumers.
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| show | The relationship between a product's or service's benefits and its cost.
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| What are the components of Brand Equity | show 🗑
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| Brand Associations | show 🗑
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| show | Occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
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| show | Brands owned and managed by the manufacturer.
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| show | Also called private-label brands, are products developed by the retailer.
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| Private-Label Brands | show 🗑
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| Two basic brand ownership strategies | show 🗑
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| Naming Brands and Product Lines | show 🗑
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| Family Brand | show 🗑
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| show | The practice of marketing two or more brands together, on the same package or promotion.
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| Individual Brands | show 🗑
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| Brand Extension | show 🗑
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| Line Extension | show 🗑
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| show | Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
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| Brand Licensing | show 🗑
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| show | A strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
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| show | The packaging the consumer uses, such as the toothpaste tube, from which he or she typically seeks convenience in terms of storage, use, and consumption.
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| Secondary Package | show 🗑
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
towilliamsjr
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