Consumer Behavior
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Self-image congruence
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| show | Self-actualization
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| show | J.N.D (just noticeable difference)
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| show | Stronger
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| show | Stimulus discrimination
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| Social critics have maintained that marketing leads people to buy products that neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views | show 🗑
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| Because the brain’s capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called _____. | show 🗑
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| ______ occurs when a stimulus is below the level of an individual’s awareness. | show 🗑
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| Which theory listed below assumes that learning takes place as the result of responses to external events? | show 🗑
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| show | Would like to be
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| show | Sensory signature
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| show | Positive reinforcement
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| show | Economics of information
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| Which of the following best defines what is implied by the symbolic self-completion theory? | show 🗑
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| A marketer who segments a population by age and gender is using ____ to categorize consumers. | show 🗑
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