Marketing Ch 1&2
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Products | show 🗑
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| Goods | show 🗑
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| Services | show 🗑
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| show | 1. Merchandise brought back to be replaced by other merchandise 2. Sale of something in the marketplace
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| show | Added economic value
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| show | Value added by changing raw materials or putting parts together to make them more useful
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| Place utility | show 🗑
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| show | Value added by having a product available at a certain time of year or a convenient time of day
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| Possession utility | show 🗑
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| show | Value added by communicating with the consumer
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| show | Those who buy a product
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| show | Those who actually use a product
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| show | Personal satisfaction gained from use of a good or service
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| show | Combination of marketing decisions involving product, price, place, and promotion; also called the four P's
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| show | Getting consumers to think of a product in a certain way
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| show | Using a single marketing plan to reach all the consumers
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| show | Dividing the total market into smaller groups of people who share specific needs and characteristics
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| show | Segmentation of a market based on where people live
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| Demographics | show 🗑
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| Psychographics | show 🗑
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| Customer Profile | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
Stephen.P
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