Marketing Ch 1&2
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| Products | show 🗑
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| show | Tangible products
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| show | Intangible products; usually a series of tasks performed for a customer
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| Exchange | show 🗑
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| Utility | show 🗑
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| Form utility | show 🗑
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| Place utility | show 🗑
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| show | Value added by having a product available at a certain time of year or a convenient time of day
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| Possession utility | show 🗑
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| Information utility | show 🗑
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| Customers | show 🗑
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| show | Those who actually use a product
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| Value | show 🗑
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| show | Combination of marketing decisions involving product, price, place, and promotion; also called the four P's
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| show | Getting consumers to think of a product in a certain way
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| show | Using a single marketing plan to reach all the consumers
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| show | Dividing the total market into smaller groups of people who share specific needs and characteristics
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| show | Segmentation of a market based on where people live
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| Demographics | show 🗑
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| Psychographics | show 🗑
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| Customer Profile | show 🗑
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
Stephen.P
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