RIT POM CH 11
Help!
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| New Product | show 🗑
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| New Product Strategy | show 🗑
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| show | • new-to-the-world<br>
• new product lines<br>
• product line additions<br>
• improvements or revisions<br>
• repositioned products<br>
• lower-priced products
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| show | The things that you do to make yourself different and unique to the target customer. Can be quality, features, even cost. What are those things that set you apart. Hope that helps....
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| show | a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products
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| show | Customers, employees, distributors, competitors, vendors, R&D, consultants
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| show | first filter in the product development process, which eliminates ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason
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| show | ^Introduction^->^^Growth^^->^^^Maturity^^^->^^Decline^^
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| show | ^Innovators^->^^Early Adopters^^->^^^Early Majority^^^->^^^Late Majority^^^->^^Laggards^^
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| Concept test | show 🗑
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| Test marketing | show 🗑
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| show | Long-term commitment, company specific approach, capitalize on experience, establish an environment,
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| Success factors | show 🗑
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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