RIT POM CH 11
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| New Product | show 🗑
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| New Product Strategy | show 🗑
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| New Product Categories | show 🗑
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| Points of differentiation | show 🗑
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| show | a marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products
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| Where new ideas come from | show 🗑
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| show | first filter in the product development process, which eliminates ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason
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| Product life cycle curve | show 🗑
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| show | ^Innovators^->^^Early Adopters^^->^^^Early Majority^^^->^^^Late Majority^^^->^^Laggards^^
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| show | a test to evaluate a new-product idea, usually before any prototype has been created
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| show | the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market solution
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| show | Long-term commitment, company specific approach, capitalize on experience, establish an environment,
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| show | listening to customers, strong leadership, producing the best product, commitment to new-product development, vision of future market, project-based team approach, getting every aspect right
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To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
thecrew
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