Marketing Chapter 3
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | the process of collecting information about forces in the marketing environment
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| environmental analysis | show 🗑
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| competition | show 🗑
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| brand competitors | show 🗑
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| show | firms that compete in the same product class but market products with different features, benefits, and prices
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| generic competitors | show 🗑
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| show | firms that compete for the limited financial resources of the same customers
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| show | a competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply
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| oligopoly | show 🗑
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| monopolistic competition | show 🗑
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| show | a market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
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| business cycle | show 🗑
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| prosperity | show 🗑
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| recession | show 🗑
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| show | a stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
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| recovery | show 🗑
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| show | resources, such as money, goods, and services, that can be traded in an exchange
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| income | show 🗑
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| disposable income | show 🗑
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| show | disposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter
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| show | the accumulation of past income, natural resources, and financial resources
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| show | an inclination to buy because of expected satisfaction from a product, influenced by the ability to buy and numerous psychological and social forces
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| Federal Trade Commission (FTC) | show 🗑
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| show | a system of nongovernmental, independent, local regulatory agencies supported by local businesses that helps settle problems between customers and specific business firms
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| National Advertising Review Board (NARB) | show 🗑
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| technology | show 🗑
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| sociocultural forces | show 🗑
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| show | organized efforts by individuals, groups, and organizations to protect consumer's rights
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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