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17-1_ Pitarro_Nix

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Form of non-personal promotion.   Advertising  
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Creates consumer interest and demand.   pull policy  
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Positive communication about business.   instutional promotion  
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News presentations that create awreness of an organization in the market place.   publicity  
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Money a manufacturer pays a retail chain to place a product on store shelves.   slotting allowance  
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A story sent to the media wich is written by and about a company or organization.   news release  
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An item such as a coupon or factory pack that is free to consumers as a condition of purchace.   premium  
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Featuring a specfic product TV shows or in movies.   product placement  
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Incentives that encourage customers to buy products products or services.   sales promotion  
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Convince a retailer to stock products being promoted.   push policy  
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Created by: vhaun
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