17-1_ Pitarro_Nix
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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Form of non-personal promotion. | Advertising
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Creates consumer interest and demand. | pull policy
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Positive communication about business. | instutional promotion
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News presentations that create awreness of an organization in the market place. | publicity
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Money a manufacturer pays a retail chain to place a product on store shelves. | slotting allowance
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A story sent to the media wich is written by and about a company or organization. | news release
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An item such as a coupon or factory pack that is free to consumers as a condition of purchace. | premium
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Featuring a specfic product TV shows or in movies. | product placement
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Incentives that encourage customers to buy products products or services. | sales promotion
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Convince a retailer to stock products being promoted. | push policy
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
vhaun
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