2.1
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| The acronym for strengths, weaknesses, opportunities, and threats | SWOT Analysis
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| Outside influences that may have an impact on an organization | Environmental Scan
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| Brief overview of the entire marketing plan | Executive Summary
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| Formal written document that directs a company's activities for a specific period of time | Marketing Plan
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| Internal and external factors that affect marketing strategies | Situation Analysis
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| Identifies target markets | Marketing Strategy
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| Projection of probable future sales in dollars | Sales Forecasts
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| An expectation for performance that reflects the plan's objectives | Performance Standard
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| The current state of the economy; part of the environmental scan | Economic
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| Centered around government involvement in business; part of the environmental scan | Political
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| Based on customers and potential customers, changes in their attitudes, lifestyles, and opinions; part of environmental scan | Socio-Cultural
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| Computer's; PEST | Technological
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
vhaun
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