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Princ. of Marketing Quiz

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1. Franchise organization




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2. Direct marketing channel




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3. Third-party logistics (3PL) provider




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4. Horizontal marketing system




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5. Administered VMS




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6. Horizontal marketing system




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7. Value delivery network




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8. Selective distribution




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9. Marketing channel (or distributing channel)




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10. Marketing logistics (physical distribution)




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11.  The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system




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12.  A marketing channel that contains one or more intermediary levels




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13.  A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments




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14. For Jockey International, UPS manages a warehouse, fills internet orders, boxes them, provides truck drivers to ship goods, and phone representatives to handle problems. UPS provides many of the functions required to get its client’s product to market




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15.  A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits even at the expense of profits for the system as a whole




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16.  Luxury car markets, such as Bentley, sell exclusively through a limited number of retailers.




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17.  Combining two or more modes of transportation




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18.  A contractual vertical marketing system in which a channel member, called a franchiser, links several stages in the production-distribution process




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19.  A marketing channel that has no intermediary levels




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20. A Wal-Mart storage center receives goods from various plants and suppliers. Then, it uses laser scanners, conveyer belts, and thousands of workers to fill orders for and deliver goods to Wal-Mart retailers so that the customers can get the goods quickly





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