Question | Answer |
what is a proudct? | A product is both everything favorable and unfavorable that a person recieves in an sechange. |
what is a convenience product? | a realatievly inexpensive item that merits little shopping effort. |
what is a product item? | specific versions of a product that can be designated as a distinct offereing among an org. products. |
what is a product line? | a group of closely-realted product items. |
what is product mix? | all products a organization sells. |
What are some benfits of product lines? | package uniformity, standardized components, efficient sales, equivalent quality |
what is product mix width? | # of product lines an organization offers |
what is product line depth? | # of product items in a product line |
what is brand? | name, term, symbol, design, or combination there of that identifies a sellers product |
what is a brand name? | part of the brand that can be spoken in letters, words and numbers |
what is brand mark? | elements of a brnad that can not be spoken |
what is brand equity? | value of company and brand names |
what is a global brand? | brand where at least 20% of the products are sold outside its home country |
what is individual brand? | using diff brand names for different products |
what is family brand? | marketing several diff products under the same brand name |