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| Question | Answer |
|---|---|
| list the four Ps. | Product, price, place, promotion |
| list the 4 basic aims of a public relations campaign. | To launch a product or service. To create awareness to generate interest to generate sales enquiries |
| list other objectives for mounting an advertising campaign. | To remind existing users. To reassure previous purchasers. To maintain acceptance even though the profile of the customer is changing. To keep the market informed even though the market is changing. To prolong the life of a product in a declining mark |
| more objectives for mounting an advertising campaign. | To counter declining sales due to competition. To maintain regular demand. To clear surplus supplies. To keep sales persons or outlets busy. To support individual salespersons or outlets. To promote new or improved versions. to recruit staff. |
| more objectives for mounting an advertising campaign. 2 | To overcome resistance to new ideas or product concerpts. To promote the corporate / brand image. To attract and support distributors. To promote product range. To sell by-products and spin-off services. To build a mailing list of existing or potenti |
| 5 main elements of the promotional mix. | public relations media advertising sales promotion direct marketing personal selling |
| 2 other elements of the promotional mix. | packaging sponsorship |
| what is the defination of direct marketing? | direct marketing is selling goods and services without shops and usually without personal sales peopple, direct to customers in response to orders generated by direct mail shots,leaflets, catalogues, telephone calls and printed or broadcast advertisements |
| what is the defination of advertising? | advertising is the use of varieties of media such as the radio, TV, press, magazines, leaflets and billboards to communicate a sales or promotional message. |
| what is the defination of public relations? | public relations is the plannned and sustained effort to create and maintain goodwill and understanding between an organisation and its publics through the use of various techniques such as media relations, press release or press conferences. |
| what is the defination of sales promotion? | sales promotion is the use of short-term incentives to encourage sales for a product such as price discounts, free goods, competitions and money-off coupons. |
| what is the defination of personal selling? | the use of staff to provide impetus in the selling process, whether at the retail outlet level or as a representative of a manufacturer selling to retailers or wholesalers. |
| what is the defination of media advertising? | |
| what is the defination of direct-response marketing? | direct-response marketing is selling goods or services without shops and usually without personal sales peopple, direct to customers in response to orders generated by direct mail shots,leaflets, catalogues, and printed or broadcast advertisements |
| what is the defination of sponsorship? | the giving of moneytary or other support to a beneficiary financially viable, sometimes for altruistic reasons, but generally to gain some advertising, marketing or public relations advantage. |
| what is the defination of packaging? | packaging contains the product and protects it during transit from the manufacturers to the customers and consumers. it also preserves it by keeping it fresh,a means of storing, stacking and dispensing the product. |
| FMCGs | fast moving goods |
| USP | unique selling point |
| ACORN | a classification of residential neighbourhoods. |
| define qualitative research |
Created by:
joanitah
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