Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

SBModule11

Promotion

QuestionAnswer
Promotion Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products/services.
Product promotion Communication used to persuade consumers to buy a particular product/service.
Institutional promotion Communication used to create a favorable image of the business in the eyes of the consumer instead of promoting a product/service.
Promotional mix The combination, or blend, of the different types of promotion.
Media Agencies, means, or instruments used to deliver promotional messages to the public.
Advertising Any paid form of non-personal presentation of ideas, goods, or services
Promotional advertising Communication designed to increase sales of products and services.
Institutional advertising Promotion designed to create a favorable image and goodwill for a business or organization.
Print Oldest and most effective category of advertising media. Includes newspapers, magazines, direct mail, signs, and billboards.
Broadcast Advertising media uses verbal communication. Includes radio and television.
Specialty Inexpensive advertising media, useful items with the name of the advertiser printed on them. Includes such items as hats, t-shirts, pencils, and pens.
Online Advertising messages delivered on the Internet.
Personal selling A form of promotion that uses planned, personalized communication to influence decisions and to ensure satisfaction.
Retail selling Customer comes into store and the salesperson’s job is to help the customer and answer questions about the product.
Business to business selling The salesperson goes to the customer and selling takes place in manufacturer’s/wholesaler’s showroom or in the customer’s place of business.
Telemarketing Process of selling over the telephone.
Public relations Any activity designed to create a favorable image toward a business, its products, or its policies. Includes such things as donations to charity.
Publicity Information that is provided to the public by the media or other sources usually at no cost to the business
News release A prepared statement or story that provides newsworthy information about the business or organization providing it. It should answer the five basic questions of who, what, when, where, and why.
Press conference A meeting to which a business or organization invites media for the purpose of distributing information about a newsworthy event.
Press kit A folder containing feature stories, articles, photographs, and/or new releases about the company, product or persons which has been prepared to assist the media.
Sales promotion The variety of activities other than personal selling, advertising, and public relations that are used to increase consumer purchases.
Slotting allowances Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location.
Buying allowance Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product.
Trade shows Provide the manufacturer a place to introduce new items and to gain support for new and existing products.
Sales incentive/contests Awards given to salespersons for meeting or exceeding sales goals.
Premiums Low cost items given to the consumer at a discount or free. Examples include coupons, free samples, and redemptions.
Incentives Products earned through contests, sweepstakes, and rebates.
Product samples Trial size products generally sent through the mail or distributed at the business at no cost to the consumer.
Promotional tie-ins A strategy in which two or more businesses combine promotional resources to increase sales.
Product placement Increasing product recognition by featuring the item in movie theaters, on TV, or at special events.
Visual merchandising and display Coordination of the physical elements of a business (or a product) to project the desired image to consumer.
Pre-opening plans Plans that outline promotional activities for a new business before its opening.
Ongoing plans Plans help maintain and build sales after business has opened.
promotional media Channels of communication that serve as tools for promoting ideas, goods, and services to consumers.
Primary circulation The total number of copies sold.
Secondary circulation The number of people who read the publication but do not purchase it (“pass-along” readers).
Reach The number of different people in a target audience who are exposed to a promotional message. Each person is included only once even if they view the message more than once.
Frequency The average number of times a person in the target audience is exposed to a promotional message.
Extensive coverage Reaching a larger audience.
Intensive coverage Reaching a smaller group of people more often.
CPM (cost per thousand) The media cost of exposing 1,000 readers to an ad.
Run of paper Ad is placed where the print medium chooses.
Premium position Higher rates are charged for placement on back cover, inside first page or on first page.
Bleed page The page has no border; The ad is printed to the edge of the page;Costs are high.
Created by: mrsljohnson
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards