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Chapter 10 Vocab

Vocab. Flash Cards (Ch. 10)

A journalist who searches through the activities of public officials and organizations seeking to expose conduct contrary to the public interest Muckraker
A brief statement no longer than a few seconds used on a radio or television news broadcast Sound bite
A rule of the Federal Communications Commission stating that if a broadcaster sells time to one candidate for office, he or she must be willing to sell equal time to opposing candidates Equal time rule
A rule of the Federal Communications Commission that if a person is attacked on a broadcast (Other than in a regular news program), that person has the right to reply over the same station Right-Of-Reply rule
A rule of the Federal Communications Commission that if a broadcaster endorses a candidate, the opposing candidate has the right to reply Political Editorializing rule
A former rule of the Federal Communications Commission that required broadcasters to give time to opposing view if they broadcast a program giving one side of a controversial issue Fairness Doctrine
An area easily reached by a television signal. There are about two hundred such markets in the country Market (television)
Information provided to the media by an anonymous public official as a way of testing the public reaction to a possible policy or appointment Trial balloon
Words that reflect a value judgment, used to persuade the listener without making an argument Loaded Language
Paying attention only to those parts of a newspaper or broadcast story in which on agrees. Studies suggest that this is how people view political ads on television Selective attention
Media reports about public events that are regularly covered by reporters and that involve simple, easily described acts or statements. For example, the president takes a trip, or congress passes a bill Routine Stories
Media reports about public events knowable to any reporter who cares to inquire, but involving acts and statements not routinely covered by a group of reporters Feature Stories
Information, not usually made public that becomes public because someone with inside knowledge tells a reporter. The reporter may have worked hard to lean these facts, in which case it is called "Investigative reporting" or it may be a leak Insider Stories
A national press that is suspicious of officialdom and eager to break an embarrassing story about a public official Adversarial Press
A public officials explanation of current policy provided to the press on the condition that the source remain anonymous Background Story (news)
Created by: 1598778395



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