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Chapter 10 Vocab
Vocab. Flash Cards (Ch. 10)
| Question | Answer |
|---|---|
| A journalist who searches through the activities of public officials and organizations seeking to expose conduct contrary to the public interest | Muckraker |
| A brief statement no longer than a few seconds used on a radio or television news broadcast | Sound bite |
| A rule of the Federal Communications Commission stating that if a broadcaster sells time to one candidate for office, he or she must be willing to sell equal time to opposing candidates | Equal time rule |
| A rule of the Federal Communications Commission that if a person is attacked on a broadcast (Other than in a regular news program), that person has the right to reply over the same station | Right-Of-Reply rule |
| A rule of the Federal Communications Commission that if a broadcaster endorses a candidate, the opposing candidate has the right to reply | Political Editorializing rule |
| A former rule of the Federal Communications Commission that required broadcasters to give time to opposing view if they broadcast a program giving one side of a controversial issue | Fairness Doctrine |
| An area easily reached by a television signal. There are about two hundred such markets in the country | Market (television) |
| Information provided to the media by an anonymous public official as a way of testing the public reaction to a possible policy or appointment | Trial balloon |
| Words that reflect a value judgment, used to persuade the listener without making an argument | Loaded Language |
| Paying attention only to those parts of a newspaper or broadcast story in which on agrees. Studies suggest that this is how people view political ads on television | Selective attention |
| Media reports about public events that are regularly covered by reporters and that involve simple, easily described acts or statements. For example, the president takes a trip, or congress passes a bill | Routine Stories |
| Media reports about public events knowable to any reporter who cares to inquire, but involving acts and statements not routinely covered by a group of reporters | Feature Stories |
| Information, not usually made public that becomes public because someone with inside knowledge tells a reporter. The reporter may have worked hard to lean these facts, in which case it is called "Investigative reporting" or it may be a leak | Insider Stories |
| A national press that is suspicious of officialdom and eager to break an embarrassing story about a public official | Adversarial Press |
| A public officials explanation of current policy provided to the press on the condition that the source remain anonymous | Background Story (news) |
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