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Media

KHS Media

QuestionAnswer
Gatekeeper The Role of the media in influencing what subjects become national political issues and for how long.
Equal Time Rule A rule of the FCC stating that if a broadcaster sells time to one candidate for office, he or she must be willing to sell equal time to opposing candidates.
Muckraker One who spreads real or alleged scandal about another (usually for political advantage).
Political Editorializing Rule A rule of the FCC that if a broadcaster endorses a candidate, the opposing candidate has a right to reply.
Prior Restraint The press is protected by the First Amendment from government censorship of information before it is published or broadcast, but may be punished after publication if the material is judged libelous or obscene.
Federal Communications Commission An independent United States government agency. The FCC was established by the Communications Act of 1932 and is charge with regulating interstate and international communications by radio, television, wire, satellite and cable.
Party Press Parties Created controlled, and subsidized various newspapers which targeted elites and were very partisan.
Popular Press A term used to describe the period of mass readership and distribution of the news, however it was still partisan and used "yellow journalism" or sensationalism to attract readers.
sound bite In the reporting of TV news, a very short statement, lasting no more than a few seconds, that tries to convey a specific idea, image, or perception that will attract the viewing audience's attention.
right of reply rule A rule for the FCC that if a person is attacked on a broadcast (other than in a regular news program), that person has the right to reply over that same station.
trial balloon Information provided to the media by an anonymous public official as a way of testing the public reaction to a possible policy or appointment
scorekeeper A function of the media in which journalists track political reputations and candidacies. The media covers elections as if they are "HORSE RACES" rather than choices among policy alternatives.
watchdog The role the media plays in investigating personalities and exposing scandals.
Yellow Journalism A style of a newspaper writings in which reporters exaggerated the facts or a story in order to sell the newspaper.
Mass Media Television, radio, newspapers, magazines, the internet, and other means of popular commiuncation.
Media Event Events that are purposely staged for the media and that are significant just because the media are there.
Press Conference Meetings of puplic officials with reporters.
Investigative Journalism The use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders.
Print Media Newspapers and magazines, as compared with electronic media.
narrowcasting Media programming on cable TV (e.g., on MTV, ESPN, or C-SPAN) or the Internet that is focused on a perticular audience, in contrast with broadcasting.
Beats Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location.
Talking Head A shot of a person's face talking directly to the camera. Because such shots are visually unstimulating, the major metworks rarely show politicians talking for very long.
Policy Agenda The issues that attract the serious attention of public officials and other people involved in politics at a point in time.
Policy Entrepreneurs People who invest their political "capital" in an issue. According to John Kingdon, a plicy entrepreneur "could be in or out of government, in elected or appointed positions, in interest groups or research organizations."
Broadcast Media Media sent over the airwaves such as TV, radio, or internet.
Horse Race Journalism Referst to the media's practice of calling elections and campaigns as if they were a horse race (candidate A is ahead by 5 points).
Created by: afailoni
 

 



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