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MKT Quiz Four

QuestionAnswer
Supply chain is the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
Supply chain management how you manage supply chain
In a supply chain function the two goals are: Run business efficiently and effectively
Downside of supply chain is they're always trying to make things cheaper which ruins.... quality
Outsourcing is when... sometimes you need to ramp up your communications or cutting them down; can also pertain to skill set gaps
RFID allows us to track something; companies use this to track inventory, and marketers use this to track information
Demand management when you align your marketing activity to the needs of your other business units
When marketing and supply chain work well together...
Machine learning when a AI is able to adapt on the fly - instead of just focusing on a key word - and answer your questions more effectively (e.g., Apple's AI feature on Apple.com, Amazon's machine learning not as good as it should be)
Marketing channels any place where one can interact and consider a purchase
Multi channel marketing strategy the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc (e.g., apple creating apple store, apple online)
Omni channel marketing strategy more advanced and better for the consumer;a sales and marketing approach that provides customers with a fully integrated shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints.
From omni channelling... companies can then go and view which channels are giving them the most activity and money
Created by: zoeyvanolinda
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