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Marketing Apps
Summative Test
| Question | Answer |
|---|---|
| Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. What positive action is the company demonstrating? | Align strategies and activities with goals |
| Spending more than you normally would on a necklace because it’s a gift | Situational influence on buying behavior |
| A person’s interests and activities influence her/his buying behavior. This is referred to as | Lifestyle |
| A tax that is proportional to a point, but ultimately a regressive tax: | Social Security Tax |
| When lower income groups are more affected by a tax than higher income groups, the tax structure in place is | Regressive |
| Property taxes most often apply to a business’s | Real estate |
| A business’s profits are subject to __________ taxes. | Income taxes |
| When tax revenue is not enough to cover government expenditures, the government must | borrow funds |
| In the United States, payroll taxes are used as | trust funds |
| The circular flow of income model is a simplified depiction of | money flowing through a market economy |
| The basis of a market economy is | private enterprise |
| Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n) | opinion leader |
| Martin is an american but identifies himself as hispanic. Martin is a member of a: | sub culture |
| Which of the following factors has the greatest effect on a consumer’s buying behavior: | cultural influences |
| Social belonging is what type of need | higher order need |
| A buying decision begins with a: | want or need |
| A business might create a sales forecast to predict future sales for | a specific market segment |
| Which type of sales forecasting is based on the analysis of hard facts or numerical data? | quantitative |
| Which type of sales forecasting is based on expert opinion and personal experience? | qualitative |
| Businesses use financial information to create and adjust | budgets |
| Financial information that is ___________ conforms to specific processing standards. | reliable |
| For financial information to be reliable, it must also be | complete |
| Useful financial information is understandable to | everyone |
| A mortgage is an example of what type of liability | long term |
| When a fixed asset depreciates, it | decreases in value |
| Cash is considered an: | asset |
| Which user studies a balance sheet to determine if the company will provide a good rate of return? | investor |
Created by:
suittd
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