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Karens Compet. Int.

Final exam

QuestionAnswer
what is web page stickyness?** how long you stay on a web page
what are the 4 P's?**** Product Price Promotion Place - Distribution and channel
performance measurement terms:**** measurements metrics benchmarks ... what do they mean? measurement - the raw outcome, ratios, percentages metrics - standards for measurement benchmark - target values
what are the 5 steps to making a dashboard?**** 1. identify KPI's 2. shortlist KPIs 3. identify data sources 4. design and test prototype 5. establish business processes
what are the 3 types of KITS?**** -strategic ex. how good a market is for us - ews - monitoring - profile - develop one for customers and competitors
what is SCIP code of ethics*** society of competitive intelligence professionals: follow policy, laws, be respectful, avoid conflict etc.
what are porters 5 forces? 1. industry competitors 2. potential entrants 3. buyers 4. substitute factors 5. suppliers
RFM is used in estimating customer what?*** LTV
How are customers measured in the CRM database (3 things)**** RFM 1. recency-time of last purchase 2.frequency 3. monetary
what are the mutual benefits of managing and enhancing relationships?**** - generate more leads - optimize lead flow - close more deals
what is the goal of sales force automation? **** manage and enhance the relationship with mutual benefits.
what are the 3 types of product decisions? 1. create 2. modify 3. cancel
The question " how likely would you go to another store to purchase our products? is an example of what type of question? brand loyalty
"Where have you heard about it?"is what type of question? brand awareness
rules: __#___focus groups per segment, __#___test markets for 6-12 months 2 focus groups per segment 3 test markets (6-12 months in time)
A Perpetual map is a simple survey with _________, measuring ours and competitions products rating scales
A perpetual map is based on ________perception consumer
Created by: badeda
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