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Which of the following statements is/are true? A) The United States makes up less than 5 percent of the total world population. B) In general less-developed countries experience a faster rate of population growth than developed countries. C) Ther E
Regarding gross domestic product (GDP) and gross national income (GNI): A) GDP income measures can give the impression that people in less-developed nations have more income than they really do. B) GDP includes foreign income earned in a country, D
3Which of the following countries has the highest GNI per capita? A) United States B) India C) Switzerland D) Saudi Arabia E) Venezuela C
4 The state with the largest population is A) Texas. B) Nevada. C) New York. D) Florida. E) California. E
The best marketing opportunity for a consumer products producer is in: A) California. B) Florida. C) New York. D) Texas. E) It depends on the marketing strategy. E
6Which of the following is NOT an accurate statement about consumer markets in the United States? A) There are already over 309 million people in the United States. B) The average age of the U.S. population is rising. C) The number of people in C
7The state with the largest percentage increase in population between 2000 and 2010 is: A) New York B) Nevada C) Illinois D) South Dakota E) Michigan B
The move of the "Baby Boomers" into the 45-64 age group has: A) increased the average age of the population. B) left many colleges and universities with excess capacity. C) contributed to increased interest in health and fitness products. D) D
9 A Metropolitan Statistical Area (MSA): A) must contain one city of 10,000 or more people. B) is an urbanized area with a population of at least 2,000,000 people. C) is an integrated economic and social unit with a large population nucleus. C
10 Which of the following statements is true? A) A Metropolitan Statistical Area generally centers on one urbanized area of 50,000 or more in population and includes bordering "urban" areas. B) Some national marketers sell only in the largest M D
11 Metropolitan Statistical Areas A) are attractive to many marketers, but usually are very competitive. B) are declining in importance. C) offer lower sales potential than might be suggested by the population base involved. D) All of the A
12 Mobility has an important bearing on marketing planning. Approximately what percent of Americans move each year? A) 3 percent B) 13 percent C) 36 percent D) 50 percent E) 63 percent B
People who move to a new home (that is, "mobile" consumers): A) are not good targets for most products since buying a new house usually consumes most of their discretionary income. B) are split about 70 percent for "local" (same county) and 30 per B
14 With respect to income, government data indicate that: A) the top 5 percent get more than 40 percent of total income. B) the bottom 5 percent get about 20 percent of total income. C) the median income for U.S. families is about $40,000. E
15 The median family income in the U.S. in 2005 was about: A) $26,000 B) $36,000 C) $56,000 D) $76,000 E) $96,000 C
16 Disposable income is defined as: A) total market value of goods and services produced. B) gross domestic product per capita. C) income available after taxes. D) income available before taxes. E) income available after taxes and nece C
17 "Discretionary income:" A) is a family's income AFTER taxes. B) is a measure of a family's total purchasing power. C) is the amount of income spent on durable goods. D) is a family's income AFTER paying taxes and paying for necessities D
18 Regarding the family life cycle, singles and younger couples without children A) are more willing to try new products and brands. B) tend to be carefree shoppers who are not very price-conscious. C) often wait to buy basic durable goods u A
19 Which of the following statements is true? A) Divorced families usually have more discretionary income than traditional families. B) Singles and young couples are more willing to try new products. C) Empty nesters are frequently big spend D
20 Which of the following is NOT an accurate statement about ethnic groups in the United States? A) People from different ethnic groups may be influenced by different cultural variables. B) 1 out of 5 families speaks a language other than Engli C
Created by: lisamk161