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Vocabulary # 15

Reading

TermDefinition
Persuasive Techniques a variety of strategies used to persuade the audience
Bandwagon Appeals to the “everyone is doing it” mentality
Emotional Appeal a tug at your emotions
Testimonial having people say that they used your product and it worked for them; before and after photos
Celebrity Endorsement using a famous person to encourage people to use your product or support your cause
Loaded Language words with strongly negative or positive associations
Overgeneralization A broad conclusion using all-or-nothing words like every, always, and never
Circular Reasoning Reasons that say the same thing over and over again
Scare Tactics Make people feel as if their safety, security, or health is in danger
Card Stacking leaves out necessary information to make an informed decision
Glittering Generalities used to make a bad idea seem good
Urgency/Call to action creates the impression that you have to act fast
in, im, il not
mim copy
Popular Reading sets

 



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