Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
marketing final
marketing
| Question | Answer |
|---|---|
| what is a market share | a company's percentage of the total sales volume generated by all companies that compete in a given market |
| 4 P's of marketing mix | product, price, place, promotion |
| SWOT | strengths, weakness opurtunity, threats |
| demographics | refer to statistics that describe a population in terms of personal characteristics sush as age, gender, income, marital status, ethnic background, education, and occupation |
| Food and drug administration | regulates the labeling and safety of food, drugs, and cosmetics sold in the US |
| Consumer product safety commission | is responsible for overseeing the safety or products such as toys. electronics, and household furniture |
| equal employment oppurtunity commission | responsible for the fair and equitable tretment of employees with regard to hiring, firing, promotions |
| occupational safety and health administration | provides guidlines for work place safety and enforces those regulations |
| securities and exchange commission | regulates the sale of securities (stocks and bonds) |
| environmental protection angency | protects human health and our environment |
| federal trade commission | has the responsibility of enforcing the principles of a free enterprise system and protecting consumers from unfair or deceptive business practices |
| price gouge | pricing products unreasonable high when the need is great or when consumers do not have other choices |
| open ended questions | require more than a yes or no answer. they will provide valuable information about a custmer's needs |
| substitution method | involves recommending a different product that would satisfy the customers needs |
| superior point method | technique that permits the salesperson to acknowledge objections as valid yet still offset them with other features and benifits |
| third party method | using a previous customer or another neutral person who can give a testimonial about the product |
| trial close | an initial effort to close a sale |
| direct close | a method in which you ask for the sale |
| suggestion selling | selling additional goods or services to the customer. it involves selling customers other items that will utimately save time and money or make the original purchase more enjoyable |
| 3 and 11 principle | if you like a product or like the way you are treated, you will often tell 3 people but if you didn't like it you will often tell 11 people |
| marketing | process of planning, pricing, promoting, selling, and disributing ideas, goods, or services to create exchanges that satisfy customers |
| utility | the attribute of a product or service that make it capable of satisfying consumers wants and needs |
| form utility | involves changing raw materials or putting parts together to make them more useful |
| place utility | involes having a product where customers can buy it |
| time utility | having a product available at a certain time of the year or a convenient time of day |
| possession utility | exchange of a product for money |
| information utility | unvolves communication with consumer |
| boomerang method | brings the objection back to the customer as a selling point |
Created by:
10wynvesam
Popular Marketing sets