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Vocabulary List 13
Persuasive Techniques
Term | Definition |
---|---|
persuasive techniques | a variety of strategies used to persuade the audience |
bandwagon | appeals to the “everyone is doing it” mentality |
emotional appeal | a tug at your emotions |
testimonial | having people say that they used your product and it worked for them; before and after photos |
celebrity endorsement | using a famous person to encourage people to use your product or support your cause |
loaded language | words with strongly negative or positive associations |
overgeneralization | a broad conclusion using all-or-nothing words like every, always, and never |
circular reasoning | reasons that say the same thing over and over again |
scare tactics | make people feel as if their safety, security, or health is in danger |
inter | between |
luna | moon |
magn | large or big |
complicate | to make difficult or complex |
captivate | to attract and hold interest |
simulate | to imitate |
precise | exact or correct |
captivity | the condition of being confined or not free |
instinctive | of or about the natural behaviors of a type of animal |