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Vocabulary List 13

Persuasive Techniques

TermDefinition
persuasive techniques a variety of strategies used to persuade the audience
bandwagon appeals to the “everyone is doing it” mentality
emotional appeal a tug at your emotions
testimonial having people say that they used your product and it worked for them; before and after photos
celebrity endorsement using a famous person to encourage people to use your product or support your cause
loaded language words with strongly negative or positive associations
overgeneralization a broad conclusion using all-or-nothing words like every, always, and never
circular reasoning reasons that say the same thing over and over again
scare tactics make people feel as if their safety, security, or health is in danger
inter between
luna moon
magn large or big
complicate to make difficult or complex
captivate to attract and hold interest
simulate to imitate
precise exact or correct
captivity the condition of being confined or not free
instinctive of or about the natural behaviors of a type of animal
Created by: dogie
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