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D098 Unit 7 Module13

Marketing Automation

TermDefinition
Marketing Automation Combines software and strategy to help marketers efficiently and appropriately use various channels to provide leads and customers the right information at the right point in their buying journey
Lead An individual or a business with an interest in what a company is selling.
Dynamic Segmentation Engaging with a group or groups of customers based on given data points.
Implicit Information Information about a lead captured using web analytics tools about online behavior, such as browser, device type, page visits, signups, and links clicked
Explicit Information Information actively provided by a lead entering name and contact details, email addresses, user preferences, and responses to calls to action
Lead Qualifying Action of determining if a lead is more likely to become a customer compared to other leads
Lead Scoring A numerical calculation used to rank the prospects of a perceived value to the organization
Lead Nurturing An ongoing process of tending to customer needs and growing relationships
IFTTT "If this, then that" Method to automate repetitive tasks or to enable devices or services to trigger action in another through scripts, also called recipes or applets
Trigger Campaign Event-based marketing campaign based on if-then scenarios
Nurture Program An automated marketing strategy that uses time-based series or is based on the online actions of the prospective customer
Drip Campaign An automated time-based marketing campaign sending a series of scheduled messages to determined intervals
Decision trees A branched flowchart showing multiple pathways for potential decisions and outcomes that help marketers plan automated sequences of messages
Created by: D098
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