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D098 Unit 6 Module12

Web Analysis

TermDefinition
Information architecture Organization and structure for the content of websites and web and mobile applications
Card sorting User experience design technique where test subjects organize cards labeled with key concepts into a taxonomy or structure
Content modeling Method for documenting and structuring all an organization’s content
Mindmaps Diagrams used to visually represent hierarchical information
Tree testing Usability testing technique for evaluating the findability of topics in a website’s structure where users are asked to find specific information using the website hierarchy
Task analysis Process of learning about ordinary users by observing them in action to understand the detail of how they perform tasks and achieve intended goals on a website
Shareability Ease of sharing content over the internet, particularly using social media
Findability Ease of finding information on a website, either from the website itself or using a search engine
Time on page Metric for the average amount of time users spend on a page of a website (not including bounces)
User session Visit, or instance of a user accessing a website, for a length of time to visit one or more pages then leaving
Repeat visitor An individual or browser accessing a website more than once in a specified time frame
Referral visitor A visitor directed to a website by a link from another web page
Unique visitors The number of distinct individual visitors to the site within the reporting time period
Bounce rate Metric for the percentage of website visitors who leave site after visiting only one page
Abandon cart rate Metric for the percentage of customers who place items in an online shopping cart but leave the website without completing a purchase
Revenue per visit Metric for the average revenue or value for each website visit, calculated by dividing revenue by number of visits
Average order value Metric for the average value of an online order, calculated by the total value divided by the number of orders
Length of engagement Metric measuring the duration of a visit to a website
Benchmarking Comparing performance metrics against a standard or previous performance
External benchmarking Comparing performance metrics against selected competitors or an industry standard
Internal benchmarking Comparing performance metrics against an organization’s other programs, campaigns, or websites
Longitudinal study Comparing performance metrics looking at the same variables over periods of time
Session cookie A cookie that is stored in temporary memory and is erased when the user closes the browser
Persistent cookie A cookie that is stored on a user’s hard drive until it expires or the user deletes it
First-party cookies Cookies that are created by the website a user visits directly, used to improve user experience on the website
Third-party cookies Cookies that are created by domains other than the one a user visits directly, used for cross-site tracking, retargeting, and advertising
Data sampling Statistical analysis technique used to select and analyze a representative subset of data points to identify trends and patterns in the greater data set
Tracking parameters Special terms added to a URL’s query string or fragment in order to identify information about a marketing campaign
Conversion rate optimization (CRO) Process of collecting and analyzing data, formulating hypotheses, and conducting experiments to increase the percentage of website visitors that take a desired action when they visit a website
Funnel analysis Practice of measuring and optimizing the set of customer interactions that lead to conversion through all steps to a desired end goal on a website
Created by: D098
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