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D098 Unit 5 Module 7
SEO and SEM
| Term | Definition |
|---|---|
| SERP | Search Engine Results Page - A web page where the search engine displays in ranked order the web pages that algorithms determine are most related to the user's search query |
| SEO | Search engine optimization, SEO for short, is the process of making a website visible to search engines such as Google and Bing, while organically improving the site's ranking on search engine results pages |
| Organic Search | Rankings based on search engine algorithms for relevancy and authority (not paid advertisements) |
| Algorithms | Rules and formulas that search engines use to determine web page ranking on SERPs |
| Relevance | How directly related a web page's content is to a user's search query |
| Authority | A web page's trustworthiness, or how recognized a web page is as a resource for particular content (one indicator are backlinks to the site) |
| Pay-per-click advertising | Digital marketing strategy in which marketers only pay when an advertisement is clicked on by a user |
| Search Engine Marketing (SEM) | Internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility |
| Landing Page | Where users are directed after clicking a digital advertisement or link |
| Crawler | Automated software agents, like bots and spiders, that find and index web content for search engines |
| XML sitemaps file | Extensible Markup Language- A file where website owners provide information to the search engine about the pages on a website and the relationships between them, helping a search engine more intelligently crawl and index the site |
| HTML | HyperText Markup Language, the standard markup language for documents designed to be displayed in a web browser |
| URL | A uniform resource locator (URL) serves as a web address. When a user types a URL into a web browser or clicks a link to the URL, it shows a specific web page from another web server on the internet. |
| (HTTP) | Hypertext transfer protocol (HTTP) - The protocol that enables a web browser to retrieve content from a server |
| Snippet | Brief description of a web page displayed on a SERP |
| Robots.txt file | Text file website owners use to tell search engine bots how to crawl and index a website |
| No index metatag | Tag in a robots.txt file that indicates to search engines not to index a page or show it in search results |
| NAP citations | Data about a company including its name, address, and phone, everywhere it is listed on the web |
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