Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
D098 Unit 4 Module 6
Social Media Marketing Strategies
| Term | Definition |
|---|---|
| Social media strategy | A written document on how social media channels will be used to achieve results |
| Social media strategy components | Goals, channels, implementation, monitoring |
| Social tool matrix | A social media model that organizes tools and platforms, and assigns values and direction based on the purpose of the social media content being published |
| Social viral spiral | Social media model that provides guidance for what, when, where, and how to post social media content, with an emphasis on timing and speed |
| Brand awareness | Degree to which customers are able to recall or recognize a brand or product |
| Leads | A person who has expressed interest in a company's product or service |
| Monitoring | Tracking conversations people have about a brand or business |
| Metrics | Measuring the impact a brand is having by tabulating visits, tweets, registrations, and so on |
| Social listening | A process of monitoring social media platforms for brand mentions and customer feedback to use data to gain insights |
| Long-form content | Marketing content that is generally more than 2,000 words |
| Short-form content | Marketing content that is generally less than 1,000 words |
| Seasonal content | Content that is created for short-term usage or tied to a specific theme, fad, or trend |
| Sentiment measurement | A measurement of the emotion of customer engagement |
| Share of Voice (SOV) | A brand's (or group of brands') advertising weight, expressed as a percentage of a defined total market or market segment in a given time period. SOV advertising weight is usually defined in terms of expenditure, ratings, pages, poster sites, and so on |
| Amplification measurement | Determines the rate at which followers share content |
| Views | This awareness metric indicates the number of people who could potentially see a posting, also known as reach of your content, after you have published it and it is actionable based on when and what you posted |
| Applause rate | This engagement metric indicates how many approval actions (such as likes and favorites) a post receives in relation to the number of followers. |
| Social listening software | Enables marketers to track what is being said across social media channels |
| Competitive intelligence tools | Monitor the content of competitors |
| Platform monitoring software | Helps marketers determine which platforms serve their purposes best to help understand campaign progress and performance across multiple social media platforms |
| Customer service analytic tools | Can monitor response times and customer experiences |
| Content scheduling tools | provide data from content shared and helps with automating the task of scheduling content to be published |
| Semantic analysis | Linguistical analysis that focuses on phrases, clauses, sentences, and paragraphs |
Created by:
D098
Popular Marketing sets