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marketing:)
have it your way test
| Question | Answer |
|---|---|
| advertising | any paid form of non personal presentation of ideas, images, goods, or services |
| agents | intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them |
| communication | an exchange of information in which the words and gestures are understood in the same way by both the speaker and the listener |
| customers | the people who buy goods and services |
| distribution | a marketing function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services |
| durable goods | tangible items that should last a long time |
| exchange | the process of trading one good or service for another |
| feature | a fact or characteristic of the product |
| goals | things that businesses want to attain; objectives |
| lifestyle | the way in which people lead their daily lives; determined by their income, interests, and activities |
| marketing | the process if planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| marketing concept | a philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals |
| marketplace | any place where the buying or selling of good and services takes place |
| media | the message channels used by a seller to promote a good, service, or idea; ex- radio, tv, newspaper, magazines, internet |
| non durable goods | tangible items that are consumed within a short time |
| not-for-profit company/organization | a company/organization whose intent is to make enough money to support its mission |
| personal selling | the form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
| planning | the management function of deciding what will be done and how it will be accomplished; the decision making process of determining what good or services will be produced and sold |
| pricing | a marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perception of value |
| product | marketing element referring to what goods, services, or ideas a business will offer its customers |
| profit | monetary reward a business owner receives for taking the risk involved in investing in a business |
| promotion | a marketing function needed to communicate information goods, services, images, and/or ideas to achieve a desired outcome; used to inform, persuade, or remind customers about their product |
| publicity | any non personal presentation of ideas, goods, or services that is not paid for by the company or individual who benefits from or is harmed by it |
| retailers | businesses that buy consumer goods or services and sell them to the ultimate customer |
| sales promotion | promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases |
| society | a group of individuals who share an environment |
| telemarketing | marketing goods or services by using the telephone by phoning customers or by providing them with a number to call |
| trade | the process of exchanging goods/services for other ones |
| value | the amount of satisfaction a good or service will provide a customer |
| wholesalers | intermediaries who help to move goods between producers and retailers by buying them from the producer and selling to the retailer |
Created by:
jellybob298
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