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|An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
|full service agencies
|Clients often select specific agencies because of their creative abilities. The creative department develops ideas, writes copy, handles the graphics, etc. These activities often are the basis of the agency
|as an individual or business entity appointed by an insurer to solicit applications from agents for insurance contracts or to negotiate insurance contracts on behalf of an insurer an, if authorized to do so by an insurer to effectuate and countersign
|Businesses who employ these agencies must assume some of the other responsibilities on their own because they do not handle them
|media buying agencies
|Specialize in buying media time and space.