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Units 1 & 2

TermDefinition
Marketing Mix Product, Place, Price, Promotion
Mass Marketing marketing that appeals to the most people
Niche Marketing marketing that appeals to a specific group of people
Tactics specific actions taken to accomplish a strategy
Statetgies overarching plans for a company
Goals desired outcome or future
Market Segmentation breaking the market into smaller pieces which are easier to sell to
Direct Distribution product goes straight to the consumer
Indirect Distribution product goes through a middleman e.g. Walmart
Consumer someone who uses a product
Customer someone who buys a product, may not consume it
ISO 9000 International Standards for quality for products
Warranty promise to the customer that the product will be replaced/repaired if it does not work
Guarantee promise to the customer that the product will be refunded if they are not satisfied
Standards statements that specify a products size, contents, or quality
Grades ratings that show to what extent the standards apply
Types of Difficult Customers Disagreeable, Domineering, Suspicious, Slow, Dishonest
Customer Service enhances/facilitates customers use of goods and services
Business Policy A predetermined course of action which is established to provide a guide towards accepted business strategies and objectives
Benefits of Customer Service builds relationships through current partnerships with customers generates new customers
Product Recall a request for an entire batch of a product to be returned to the maker, usually due to safety issues
Created by: tysonmcjunkin
Popular Marketing sets

 

 



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